The concept of Communication strategy (cs) is based on the assumption that corporate communication/ public relations/ communication management is practised as a strategic management function; that it assists the organisation to adapt to its environment by achieving a balance between commercial imperatives and socially acceptable behaviour; that it identifies and manages issues and stakeholders to ensure that organisational and communication goals are aligned to societal and stakeholder values and norms; and that it builds relationships through communication with those on whom the organisation depends to meet its economic and socio-political goals. Continue reading Communication Strategy: Get it right folks!
Branding is process of creating a unique image and name of a product in customer’s mind through various advertisements and promotions. Branding aims at attracting and retaining customers through establishing a differentiated presence and image in the market of any specific product. The American marketing association (AMA) define branding as a” name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Hence branding is not a medium to hit target consumers but to present itself as prospect that provides a solution to consumer problem in huge competition. Much time is invested to built and define brand as it is the foundation of marketing communication which is a source of a commitment to consumer. Continue reading Why develop a Branding Strategy?
Accounting is systematic process of recording, summarizing, analyzing and reporting of financial transactions regarding business. Along with this accounting also store, sort, retrieve and present financial information and data. Accounting is the key function of all the business organizations whether it is done by a bookkeeper or accountant at small firms to large companies. Financial statements are one part of accounting which focuses on presenting general information to outsiders like balance sheets, income statement, etc. Continue reading Fun with Accounting