Private tuition is one of the hottest topics of discussion for several years and it will remain so for the forthcoming years also. For many years whether private tuition is the menace, destroying the future generation or whether it is the need of the hour remains a research topic of the people of different strata of the society throughout the world. However, the debate seems to be growing at its own pace, without affecting the growth of private tuition, even in the advanced countries where the so called educational infrastructures are regarded as far better than that in the less developed or developing nations. Even after criticism of the private tuition by several academics and policymakers at different times, the rapid increase in its growth is only because the students and the parents feel, and rightly, that the future of the students depends entirely on the good subject knowledge and good grade in schools and beyond the school levels. Just look at the world around you and you can get the idea how the global economy has been changed and what is being demanded by the corporate giants, even the government organizations, from the students who is aspiring for a good job at the end of their educational drive. In the whole world the number of quality institutes for higher education in any discipline is limited.
The concept of Communication strategy (cs) is based on the assumption that corporate communication/ public relations/ communication management is practised as a strategic management function; that it assists the organisation to adapt to its environment by achieving a balance between commercial imperatives and socially acceptable behaviour; that it identifies and manages issues and stakeholders to ensure that organisational and communication goals are aligned to societal and stakeholder values and norms; and that it builds relationships through communication with those on whom the organisation depends to meet its economic and socio-political goals. Continue reading Communication Strategy: Get it right folks!
Branding is process of creating a unique image and name of a product in customer’s mind through various advertisements and promotions. Branding aims at attracting and retaining customers through establishing a differentiated presence and image in the market of any specific product. The American marketing association (AMA) define branding as a” name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Hence branding is not a medium to hit target consumers but to present itself as prospect that provides a solution to consumer problem in huge competition. Much time is invested to built and define brand as it is the foundation of marketing communication which is a source of a commitment to consumer. Continue reading Why develop a Branding Strategy?