Category Archives: Digital marketing

SKILLS OF A DIGITAL MARKETING MANAGER

The role of a digital marketing manager is to develop, implement and manage different online marketing campaigns which are used to promote the company and its products or services. They have the responsibility to enhance brand awareness in the digital space as well as attracting website traffic and acquiring consumers.

These are the following skills required to be possessed by the digital marketing manager of a company:

Data Analysis: The digital managers required to have effective skills in analyzing the collected data from online sites. This is because the digital data offer information regarding the way various consumers are reacting towards the products in different digital platforms. The power of effective data analysis in digital marketing is that it allows the companies to understand the reactions of the consumers regarding what is required to be done in the further development of their products. The effective data analysis by the digital marketing manager is that it offers improved profitability to the company as they deliver products as per the satisfaction of the customers by fulfilling their needs which are identified from the data retrieved.

Paid social media advertising: The digital marketing managers required to have effective skills in successfully operating paid social media advertising. In order to execute this, they require knowing the way to use social media analytical tools for effective advertisement. Moreover, the managers require to know which customers are to be targeted and how the bidding ads to be done to ensure effective advertisement. Further, the managers require knowing the techniques to be used for testing the creative images related to the advertisement before its final placement in the social media.

Email Marketing: The power of email as a marketing tool is often underestimated by the marketers. However, it is one of the effective marketing tools as in a recent report by New York Times it is revealed that over 6 million emails are found in the database that is used by the digital marketers to communicate with the consumers. Email marketing is an effective model for creating brand awareness about the products to the customers. Thus, digital marketers require having the skill to effectively use digital marketing.

Search Engine Marketing: The managers to execute effective search engine marketing need to have the efficiency in optimizing the content on the website in such a way that it earns organic search. The managers required knowing that earning authority to rank in a higher position in the search engine requires time and there is no strategy to quick fix it. However, the managers need to be disappointed by the time taken and should not neglect content creation to attract search.

Sales skill: The digital marketing manager requires knowing the way to keep the consumers engaged in the products of the company in the digital world. This is because without effective engagement the consumers would not prefer to buy from the companies and this means failure. Thus, the marketers in the digital field require having effective knowledge in developing a way to properly sale products.

Think objectively: The marketers are seen to be one of the passionate workers of the companies. However, this passion may often be able to cloud their judgment theories and initiatives in marketing. Thus, digital marketers require separating them from work and developing an objective eye, which can focus on what works in the actual world and not just what they wished to have worked.

Creative and Analytical abilities: The digital marketing is seen to require both effective analytical abilities as well as creative thinking. Thus, it is effective, for the companies to look for the candidate who has focused on developing creative and innovative marketing campaigns and digital programs. The digital marketing is seen to effectively allow measuring every step and thus the marketers require effectively using their analytical capabilities in developing future strategies by retrieving data from the present data analytics.

Visual storytelling: The marketers in the digital world require having the skill of copying as well as the ability to tell stories through effective visual modes. In the digital world, it is seen that the consumers develop an emotional string to those companies who have the efficiency to link them with the consumers through effective visual storytelling in the digital medium. This is because it is used to manipulate the minds of the customers to link them emotionally with the products of the company.

Brevity: In the present world, none of the consumers have time to listen or read a long advertisement in the digital medium. Thus, the digital marketing managers require having the skill of brevity where they can easily communicate about the products within 140 characters. This is because digital marketing is efficient and effective with the help of minimal messaging for consumers.

Knowledge about WordPress: There are many platforms developed on the WordPress and it has become an important technical tool for all to be added to the toolbox of the marketers. This is evident as if one wishes to manage and create any blog on the website then WordPress has been regarded as the most selected platforms by the digital marketers. The knowledge about WordPress also helps the digital marketing managers to get educated about various contents related to marketing.

Listening: Being a digital marketing manager, one needs to have the ability to promote services with the help of images, videos, and other essential mediums. Digital marketing allows the opportunity to the marketers in listening to different specialist groups in the digital world. Thus, listening to the data is going to help digital marketers to develop better strategies in developing and promoting their products in the digital world.

Basic design skill: The managers require having the basic skill to communicate a message in the digital world through proper design. This is because a larger part of digital marketing is related to visual appearance and if effective design skills are not present the digital marketers can never to able to attract consumers.

DISADVANTAGES OF DIGITAL MARKETING

The digital marketing has been able to open up an innovative and new vista for the world of marketing as it has eased the way in which traditional marketing could not have established.

However, there are few limitations faced by the digital marketing which required to be kept in mind by the marketers while using it so that the limitations does not pose a hindrance for the business operation.

The knowledge about the limitations and disadvantages related to digital marketing helps the marketers to avoid regret afterward its implementation.

Here, the various disadvantages that may be faced by using digital marketing are informed.

Limited access to the internet

The internet is the key source on which the digital marketing depends for its execution. Even in this modern era, there are many places where internet facility is unavailable or the connection is in a poor state. In such areas, digital marketing is unable to reach the information regarding the products that are being or to be sold in the market. Thus, in such remote areas digital marketing is functionless and by adopting this mode of marketing for such areas is going to create immense difficulty for the marketers to target and inform those customers who dwell in those places.

Therefore, it can be seen that digital marketing is a puppet in the hands of the internet and this is going to create a major problem for it but there is no way the marketers could escape from it. Thus, it is suggested that the marketers resolve this limitation require using other forms of traditional marketing in those areas apart from digital marketing to gain the target customers.

Increased competition

There is high completion between brands in the digital marketing. Thus, the customer while searches for a particular product on the internet they find an immense number of same goods that are being offered with the same marketing strategies which the customers wish to have from the products they usually purchase. This creates confusion among the customers as they cannot effectively identify between the brands which offer better yet cheap quality products.

Thus, out of confusion, the customers buy faulty products which do not give them determined satisfaction as wanted which results in them to develop lack of trust on various commercials being offered in the digital platform as they perceive it to be frauds. Further, in case the cost of the same quality goods varies then it is obvious that the consumers would buy the higher priced product as it is the psychology of the consumers that increased price provides better quality products.

Thus, the consumers also develop distrust over digital marketing as they may sometimes have to pay more for products which they can get with the same quality at a lower price.

Strategies may be copied

Piracy is the key limitation that is faced in digital marketing because it is seen that many of the other companies copy the same products and sells them at lower prices to the customers. The copying of picture is not a big deal in digital marketing but this act is going to create an adverse impact on the original products as their reputation will be lowered in the online market. Moreover, in the digital world, there are many hackers who copies and tracks the valuable strategies used by potential and big companies for marketing their products.

Thus, it becomes difficult for the companies to execute their business as due to theft they have to continuously make different strategies which may not always be successful like the one being used. Thus, the marketers require installing a proper security system so that their marketing strategies are not hacked.

Limited conversation and link with customers

The digital marketing is going to pose limitation for the marketers in executing communication with the target customers. This is because not all the target customers have knowledge regarding where to search for the products where they can directly communicate with the company’s staffs to resolve their queries. Further, customers without internet cannot be communicated about the new products and changes in the existing products through digital marketing thus limiting the communication scope.

Fewer interests of consumers

There are many consumers present in the current stage those prefers to buy physically as they think it is the only way they can judge the quality of the product bought. Thus, in this case, consumers show less interest in deriving information from digital marketing. Therefore, in this case, digital marketing fails to attract their target customers and experiences less traffic on the website.

Cash on delivery

The option for cash on delivery is a limitation for digital marketing as it does not always ensure the entire cash back method. This is going to create a hazard because there is not authenticated process which supports that the cash paid.

Negative feedback

A single negative post, comment or tweet on the feedback for the products is effective enough to create a bad name for the company in the market. This is going to lead the company to face a bad word-of-mouth in the market which is going to lower their reputation. The consumers would refrain to take services from the company with a negative image in the market.

Requires more investment at the initial stage

The companies require to pay finances for designing their websites that is going to be used by the company in presenting their products through digital marketing technique. The payment is usually more for the small business.

Security Issue

In internet or digital marketing, when the customer posts any query for getting information about online products the caution is that the company is not seen to offer all the accurate information required for the product. This is done so that any customer does not use it against them.

However, this lack of information due to security issues may not always fulfill the queries of the consumers due to which they avoid accessing products from online sites as a result of dissatisfaction.

Another Resource:-

MARKETING ANALYTICAL TOOLS

ADVANTAGES OF DIGITAL MARKETING

Digital marketing involves the promotion of brands or products with the help of electronic media. The rise of digital marketing is seen to have opened wider areas to be explored in the marketplace.

There are various reasons for which digital marketing may be chosen and they are as follows:

  • Easy reach to target consumers

The key factor of digital marketing is that it allows the businesses to reach various ranges of different audiences with immediate effect and within less time. This is because presently many people are seen to spend most of their time searching on the websites. Thus, using this channel is going to help the markers to have an easy and quick reach to the target consumers within no time. Various online media are present that include Facebook, Twitter, WhatsApp, Instagram and others which can be used by the markers in the digital world to market their products with efficiency.

  • Direct Advertising

The direct marketing is essential as it is effective to attract as well as develop a wide customer base for the company. In digital marketing, marketers are allowed to execute direct advertising that helps them to create commercials that effectively develop awareness regarding the product to the customers. Thus, if the companies are able to take effective strategy and concept to represent their product through the digital world to the consumers they are going to gain market in the industry with the wider consumer base.

  • Lower cost involved

In the digital world, the marketers can able to save a considerable amount of cash in promoting their products through advertisement. This is because a large amount of monetary commitment is not required by digital marketing. Moreover, the cost of placing commercials on the websites is considerably lower than the amount required for placing an advertisement on television, radio, newspaper, and others. Further, many websites and profiles in business are available in digital marketing that offers to generate huge traffic for free. In this form of marketing, the marketers are able to spread the information about their products internationally without much cost.

  • Easier Brand Promotion

The development of the internet and technology has let the brand to take effective advantage of consumer’s cooperation and reach. Moreover, the presence of the internet allows the business to rise from the local and regional markets to the worldwide and nationwide marketplaces at a similar time.

  • Available 24 hours

The digital media is never seen to rest at any point in time thus the advertisement of the product placed by the company can be viewed by the consumers 24/7. This means that using the electronic mode is going to allow the reach of the commercial 24 hours 7 days a week and 365 days a year without fail. Thus, the advertisement of the product is also going to be in front of the target customers.

  • Building marketers’ careers

The digital marketing offers a greater opportunity to marketers in using digital strategies to increase their business. The strategy helps in the growth of the company that offers success to the marketers resulting in their career growth. Moreover, marketers in the digital world are seen to be able to interact with a wider number of customers that offer more experience to the marketers in tackling the product growth which adds to the carer growth of the individuals. This is because the experience acts as knowledge for carer growth.

  • Convince of the consumers

The consumers are seen to feel more convenient in digital marketing as they are able to buy the products they require online. This leads them to avoid the extra expenditure of time in going physically to the market to purchase and have products along with it reduces the time spend in marketing as the products are delivered right at the doorstep. Digital marketing is seen to reduce the distance for the customers who live in remote places to have modern products as digital marketing is seen to deliver the goods even in the remotes places. Thus, it is seen that a new opportunity is opened by digital marketing both for the company as well as the consumers as the retailers are able to easily connect with the consumers directly without hindrance.

  • Worldwide advertisement

The digital marketing has allowed advertisement of products in the global market without any barrier of geographical factors. Thus, this allows the company to have an effective scope in expanding their business to the world without much effort. Moreover, with the help of digital marketing, the companies who are located in remote places are also able to deliver and inform their products on a worldwide basis. Thus, this act allows each of the company to have an effective scope is informing about their features to all customers on a worldwide basis.

  • Perpetually display of an advertisement

The rise of digital marketing has led the consumers to be reached by the company at any time with no limitation of place or time. Thus, these perpetually displayed advertisements are seen to attract customers very much. However, the companies require to effectively manage the advertisement of the products on the page.

  • Bulk messages and emails

The internet has been seen to allow the companies to deliver a wide number of emails and messages to the target customers in bulk within a short span of time. This allows the companies to have the opportunity to reach a wider number of customers within a smaller time regarding the information about their products.

  • Simple measure

The marketers are able to know about whether or not their strategies are working by simply calculating the consumer response in the online mode. Thus, this allows the marketers to be able to change their strategies on time so that it does not hinder the company sales.

Moreover, digital marketing also helps the companies to have knowledge regarding the requirements and demands of the consumers according to which they change their products helping them to create effective consumer satisfaction.

These techniques help the company to avoid financial loss and gain an effective advantage in the market.