TRADITIONAL MARKETING

Traditional marketing is involved with a wider category which incorporates different forms of marketing and advertising modes. The traditional marketing can be most recognized from the marketing types and advertisement that are presented in the newspaper every day.

Many of the traditional marketing falls under the following categories:

Print: The print marketing is regarded as the oldest form of marking in the traditional format. This type of marketing category in the traditional market can be loose defines as the advertisement which is printed in the paper format and the technique has been used from the ancient Egyptian times where wall posters and sales messages are created on paper or then known as papyrus. In recent times, the print marketing is mainly referred to the ones that are advertised in the magazines, newspapers and other printed formats.

Broadcast: The Broadcast marketing is the one in which the advertisement of the products are made on the television and radio. The radio broadcasting is seen to have happened from the 90s and the television broadcast was the next step. This is because it was later found that television broadcasted advertisement was more appealing than radio as a visual form of marketing can be done regarding the products that attracted more customers.

Direct: Direct marketing is referred to the one that uses brochures, postcards, catalogues, filers, and others that are sent to the consumers directly through the mail. The earliest and most popular known example of direct mailing was the Sears Catalogue.

Telephone: This form of marketing is practised by delivering messages regarding sales through the telephone to the consumers to convince them to buy the products. The telephone marketing is presently seen in a controversial image as many marketers are seen to use unethical and aggressive way to attract customers that have resulted customers to receive products that are way below their expectation. In this respect, the UK government has installed strict laws to control the unethical telemarketing services.

The traditional marketing has a wide variety of strategies is representing the product and thus each and every company presently established is seen to use this marketing form.

In most cases, the traditional marketing strategy to be adopted by the company is dependent on their available budget. The medium-sized companies and the large corporations are seen to mostly use television commercials for advertising their products. The advertisement of products on the television is regarded as the most expensive form of marketing in the traditional format. The television marketing is priced according to the time slots the advertisement is to be informed to the consumers along with related to the content.

The huge companies are seen to use direct mailing frequently as the printing, designing and mailing the advertisement to the consumers can add extra budget for marketing by the company. The start-ups and small business those have not enough budget to spend on marketing are seen to use printing marketing by advertising their products in the newspapers, magazines, and others.

Further, many are also seen to adopt radio marketing. The network television though has made the smaller companies out of the budget to execute television commercials but the local cable programming has made the television marketing more cost-effective for the smaller companies to avoid without worrying about the budget.

The strategies required for the development of a plan in the traditional marketing is seen to vary in a broader way as the form of product to be advertised determined the way the plan is to be made.

In a small business, it is often seen that the entire staffs are involved in planning and executing the traditional marketing for their products.

However, in the larger companies, there are separate departments which are dedicated for creating campaigns and contents for advertisement of the products to be used in executing traditional marketing. The initial step towards the development of the plan in the traditional marketing involves choosing the specific category through which the advertisement is to be made. For instance, the store that is going to announce the sale of a new product is going to use broadcasting or print marketing however for launching a store the company is going to use direct marketing.

In order to use broadcasting marketing, the companies require arranging an advertising space by purchase. The timing of executing the step is depended on the lead time or how far before the actual advertisement the place is to be purchased so that the marketing can be done without any delay. The way the marketing material is to be developed is also dependent on the traditional marketing category which is to be used. This is because indirect main along with print marketing the campaigns require copywriting and graphic designing.

In the case of telemarketing, the script for the advertisement of the product is to be made so that the consumers are effectively attracted. The radio advertisement may be pre-recorded or scripted to be read on air. The television advertisement is either written by the production house or marketing departed or the production companies are contracted to develop the advertisement to be presented.

There are different types of careers related to Traditional Marketing that includes:

Brand Manager: The Brand Manager has the responsibility to plan, develop and direct the efforts of the marketing of a particular product. The responsibility may be served in the entire company or for a few lines of products in a big company. The Brand Managers are seen to coordinate activities for marketing team those are involved in various facets of the business operation including production, research and development, purchasing, advertisement, distribution, financing, packing and others. The professional present in this phase decides on the strategies of marketing to be used, oversee and conceptualize marketing campaigns and to control the public image of the brand with the help of advertisement.

A brand manager is required to hold a bachelors degree of advertisement or marketing and in bigger companies, a minimum experience of four years being acting as a brand, manager in other companies are required by candidates for recruitment.

Advertising Sales Director: The advertising sales director has the responsibility in managing an entire strategy for executing an advertisement of a company in each direction that involves sales, business, and technical perspectives. They are typically the leader of the sales representative team who is entrusted to manage high-ranking overseas sales development of products, advertising projections and budgets, and campaign implementation. The advertising sales director is required to hold a bachelor degree in sales, marketing or advertisement. The candidates who have successful track records previously in the market are often chosen for the position.

Media Director: The Media Director is the one who typically works with an advertising agency and has the efficiency in implementing effective market strategies that helps the promotion and marketing of the company’s products effectively in the market. The responsibility of the media director is to be arranging effective availability of print space and timing for broadcasting for the clients so that the consumers are properly attracted and alerted regarding the products through effective marketing. The professionals are seen to identify the best traditional marketing strategy by executing market research and statistics regarding the products and its substitutes. They are also seen to be responsible to work collaboratively with the media sales representatives for placing advertisements.

The advantage of availing traditional marketing is that it offers greater exposure to capture consumer’s attraction even in the remote areas. This is because there are still customers who have not access to the internet or prefer to get information from the newspapers as they think it to be authenticated mode. Moreover, a greater number of new audiences may be attracted to traditional marketing strategies such as billboard, television, and others are able to reach a wider customer base in the population due to their ease. The traditional marketing offers the company to deliver a personal approach and value to the consumers in making them feels that they are directly related to the company. Moreover, traditional marketing is advantageous as it is tangible in nature.

The traditional marketing though has enough advantages but there are limitations related to it. The first limitation is that the tradition marketing is high budget consuming and thus the companies who do not have an effective amount of money face hindrances in adopting the marketing form. This is evident because in traditional marketing the commercials to be presented on television is charged at higher rates than they are charged in the social media. The traditional marketing does not allow marketers to create immediate change in their marketing modes with a change in the industry preferences. Thus, the traditional marketing offers the hindrance of lack of timeliness.

In this marketing form, the target audience is harder to reach because the billboards, television commercials are viewed by the consumers at mass who are not even targeted as there is no option in a traditional market to deselect the non-target customers while presenting the advert.

In traditional marketing, the message conveyed regarding the product is often limited due to which proper communication cannot be established between the company and the audience.

10 TIPS FOR TRAVELLING ABROAD

In most of the cases going on a trip during the holidays is the most anticipated thing done by families. This is because during this phase all the individuals in the family are able to take relief from their mundane life and relax. During the holidays, it is seen that many people are travelling aboard to spend their time in exotic locations. However, many face hindrances while travelling aboard as many travellers do not know about things to be kept in mind while going aboard.

Here are a few tips being mentioned that are to be considered while going or travelling aboard:

  • Making plan

    Many people are seen to spend time over searching the best travelling destination by examining the travel brochures and reviewing different websites. They do so to identify in which location what nature of accommodation and activities are performed so they can use those things while visiting the place and can improvise accordingly to make it adaptive for them. The travellers while travelling abroad require ensuring that whatever may be their preference to visit but they require organizing and planning certain parts of their trip before arriving there. This is because planning can help the travellers to smoothly manage their trip starting from overseas phone call to travel insurance and others. In order to ensure that the time for which you are travelling aboard is effectively spent by visiting most of the location and experiencing activities available at the place, planning is the key thing to be done at first.

  • Passport

    One requires ensuring that their passport is always present with them while travelling aboard. Moreover, you need to make sure that the passport expiry date is not near the date of the journey of your return from abroad. This is because in case your return is delay due to any reason and passport expires many hindrances and legal complication are to be faced. Thus, to avoid such problems one need to make sure that the passport has enough time to help you travel with feasibility while going aboard and the expiry date is minimum of one month after the date of your return.

  • Abroad Holiday is ATOL protected

    In case you are trying to travel overseas by air, the traveller needs to make sure the travel company they are hiring for getting the air journey is protected by Air Travel Organiser Licence (ATOL). This is important because it is the official scheme managed by the Civil Aviation Authority violation of which is illegal activity. The certification means that in case the air travel company fails or are closed before the date of your travel then they are going to pay back the entire amount spent on the trip. Further, it also ensures that if they close when the traveller is aboard they make sure that the traveller gets a flight to get back home.

  • Book with those who have ABTA membership

    The Association of British Travel Agents (ABTA) is the organization who executes research on various aspects of the travel industry. The key purpose of the organization is to deliver guidance and advice to the travellers by helping them to find reliable travel agents and operators to help them travel in domestic areas and abroad. Thus, booking with travel agencies with ABTA membership would ensure that the traveller’s money is protected even if anything happens to the company.

  • Getting cash

    The travellers often use their ATM to get cash but in many banks, over the world, it is seen that high fees are charged for using an ATM card which is out of domestic network. Thus, you can take the cash out in a huge amount at the airport while travelling aboard so that the charge is paid only once. Further, it reduces the risk of an extra number of local currencies being leftover as by the end of the trip you have would have already spent most of the sum.

  • Take business card of the hotel of stay

    In abroad often there are chances you may get lost as the place is not known to you. In case you have a business card from your hotel you can easily find out the location by asking others in the area. This is because more often the business cards are printed in the local language and English and thus by showing it to others in the area even if you fail to speak the local language can make out the place to reach your hotel. Further, by showing the card to the local taxi drivers and car-poolers you can reach the place without hindrance as always you may not remember the entire address of the hotel while travelling aboard. You can learn basic dictionary of local language from any expert tutor before started journey abroad. It will make the journey comfortable.

  • Travel insurance

    Before travelling abroad the travellers require to make sure that their travel insurance involves medical benefits for them. This is because while travelling aboard the traveller may become ill as they may not get accustomed to the weather and circumstance of the place. Thus, in such cases, medical needs are essential for the person as the individual would be unable to arrange services for themselves due to their ill health.

  • Copies of travel document

    You being the traveller require making sure that you have duplicate copies of travel documents to be required during travelling abroad. The copies are essential as in case you lost any document while travelling they can be produced at getting back original copies from concerned authorities.

  • Recheck your health and ensure if vaccination is required

    In case you are planning to travel outside of North America, Australia, Western Europe and others you have to be vaccinated. This is because there may be diseases present outside those countries where you may be fatally affected if vaccination is not previously taken resulting in your deteriorated health and even death. Moreover, in case you have a medical condition you require rechecking your health from the physician to ensure that you are able to travel abroad without hindrance. The health professional can also offer you medication required during the trip to ensure a good journey. However, you need to make sure you have bought those medications before travelling abroad because those medicines may not available in the place where you would be travelling. Therefore, in case you need them for your health you cannot easily access them and thus it is suggested to buy them prior to the trip.

  • Arrange a proper mobile data plan

    In abroad the mobile charges are often huge due to continuous change in charges and application set by the government of the countries. Thus, huge expenses may be encountered while keeping in touch with family members during the trip. Therefore, a proper data plan for the mobile is to be fixed by you while leaving the country to travel abroad so that extensive charges can be avoided by you.

TEN GREAT HIGH-PAYING PART-TIME JOB OPTIONS

The individuals often find it hard to hard to meet ends if they live in a big city. This because the expenses are quite high and the cost of living also increases whereas the salaries remain stagnant in the same place. In order to cover the expenses, often more people are made to work on a part-time basis so that added income can be incurred to cover the expenses and live a proper life. However, all part-time jobs are not that much valued as all do not offer an effective amount of money for the effort made.

Here, then such high paying part-time jobs are mentioned which can be taken up by any individuals to earn a few more bucks.

Rideshare Driver

A Rideshare driver is those who is the driver of their motor vehicle shares rides with the commuters more like carpooling. The Rideshare driver is seen to earn on an average of $15-$30 per hour. In order to execute this job, one needs to have a reliable vehicle, a Smartphone and pass that represents a background check. Over the years, it is seen that a huge number of drivers are seen to use this as a part-time profession and are making rate cuts than the present driving services so that they can attract more customers. In this profession, it is seen that the bigger the city more money is earned and mostly want for this services rises on Friday and Saturday nights.

Web Designer

The Web designer is the one who develops contents for websites. The role of the web designer is to develop different styles of layouts of pages with valuable contents involving images and texts. They mainly use HTML, CSS, and other additional web designing tools. It is estimated that a web designer can earn from $20 to $150 per hour based on their work. It is said that web designers have the potential to make money if they involved with smaller firms who are involved with marketing and website maintenance of medium and small organizations.

Translator

A translator mainly works in the form of the interpreter who translates information from one langue into another. They pay ranges may depend on the extent of the content to be translated but usually, they are given $14 per hour to $55 at the most for each hour. The people who are trying to involve in this part-time job require thinking that they need to have mastery over a minimum of two languages and more. Moreover, they require efficient skill to write information by translating them from one language to another without changing their meaning.

Waiter/Bartender

The waiter is the one who serves to the customers at the eatery and mainly in the restaurants. The waiter at a minimum restaurant can have the efficiency to earn $20 per hour with payment and tips from customers. The payment varies from restaurant to restaurant related to the standard they perceive. A bartender who serves drinks to people has the efficiency to earn $1000 by working three nights in a single week. Thus, if you can work hard money can be easily earned.

Tutor

The individuals who have efficient knowledge regarding subjects taught at school have the efficiency to earn an increased amount in part-time. This is because they can use their knowledge to help kids who are seen to be struggling with their studies at school to excel. The tutor can offer services both offline and online mode to the kid. A tutor has the efficiency to earn $27 per hour and may even charge up to $40-60 an hour based on the class and standard of the kids they are teaching. The time to teach them is also flexible as mostly the kids are to be taught after school.

Editor/Writer

A good writer or editor can earn an increased amount of money if they have the efficiency to write creatively. The writer or editor mainly works on writing books, content on magazines, websites, and others. They have the efficiency to earn $40-$60 per hour and are even offer greater value based on the project they are offered. The freelance writer may also earn huge bucks by working part-time on assignments by students. However, knowledge of good English and effective experience in implementing creative elements in writing is required in this job.

Fitness Instructor

The trainers who are present in gyms or at studios or at client homes are seen to earn $20 per hour. I also know a few people who earn $30 per hour while acting as a fitness trainer at gyms and get $75-$100 per hour while offering in-home services at personal training sessions. However, the fitness trainer requires certification and need to have an effective physical intensity to perform yoga, weights, aerobics, and others to instruct the individuals while training them.

Music Teacher

In case a person efficiently plays guitar or piano then they need to know they can use the skill to teach music lessons to others. The pay to be made to the music teacher widely varies from $12 per hour in the beginning session to $50 per hour. The good and experienced music teachers are also able to earn $100-$150 per hour and even more. The teacher who have the skills to teach tackling more than one musical instrument then they can earn more bucks in their part-time schedule.

Clinical pharmacists

These are those people who provide medicine to patients based on the prescription made by the doctors or other healthcare professionals. It is found that few hours of their dedication can lead them to earn an increased amount of paychecks. This is evident as it is found that working only 32 hours a week a clinical pharmacist has the ability to earn $65-$85 per hour. The job is though simple in nature but requires experience and effective pharmaceutical knowledge to get a good position and salary.

Dog Walker

The Dog Walker has the efficiency to be with man’s best friend and even earn an effective amount in the part-time. It is seen that a Dog Walker may charges from $16 per hour for walking a group of 4-5 digs once in a day for more a single week. The dog walker who operates in the private areas can charge up to $20-$25 per hour. The dog walkers require to identify the laws regarding licensing in the city as police are seen to hand out tickets to those who are infractions. This job, however, requires a bit of commitment as one cannot properly care for man’s best friend by being irrational and without focus.

MARKETING ANALYTICAL TOOLS

The key to creating successful marketing is making decision and strategies to operate in the market by drawing data from the industry. In order to gather and measure data derived from the market, the companies require using proper marketing analytical tools. This is required to create a difference in reaching the marketing goals and completely become able to crush them to achieve benefits in business.

Here, few of the marketing analytical tools are mentioned that can be used by the businesses to achieve goals in a better way by making data-driven decisions.

MixPanel (https://mixpanel.com/):

The key goal of the Mixpanel is tracking of various events on the company website. It also allows keeping a track on consumer’s actions made on the posts of the company on the website informing about the performance of the site. The events which are made by the company by linking MixPanel it allows to count the number of views, trends and others along with in which order the events are viewed.

The main features of the MixPanel are funnels, A/B testing of various variations on the consumer’s mobile app and tracking of the results, tacking of consumers according to the session and viewing trending of the selected events and others. It allows the user to define which actions the app is to track and be focused on. This is usually done by addition of code annotations or by using a form of a visual selector. Once the events are selected for tracking, it is added on the dashboard of the company to show the trends and number of views. This application is mainly useful for product managers as its features are more informative about providing data regarding products.

Moreover, it can also be used by marketing teams to identify consumer behavior and optimize sales funnel.

Heap Analytics (https://heapanalytics.com/):

The Heap Analytics is one of the most recent analytical tools being invented which has functional similarities with the MixPanel. It allows to automatically keeping a track on the actions that are executed on the company’s website by the visitors and allows one to manually select events that the company wish to analyze and preview in their dashboard. The tools also allow differentiating between consumers according to the behavior represented by them and accordingly segment them. They can also be created for developing funnels.

The analytical tool allows viewing each of the data of the event retroactively from all the way back when the Heap code was initially installed even though the company does not have the thought then to track the event.

The target audience of the Heap Analytical is similar to the MixPanel. It is suitable for use by the marketers who are trying to collect data regarding events and conversation execute on their website regarding their products or services. The price of the application is variable and is flexible in nature and is dependent on the features accessed along with the volume used. The price ranges from free plans with limited services to customized plans that offer special services.

Oribi (https://oribi.io/):

This application allows everyone to make faster and smarter data-driven decisions with the help of its simple user interface and focused results features. This reduces the complexity to draw data from huge or endless reports or analytics. This application allows the company to track and draw data about events without any form of manual coding to track the events. Any sudden changes on the company’s website are immediately tracked by Oribi as a new event along with any change intends or results that the company requires paying attention.

This application is basically for the marketers who have the wish of focussing on being better to deliver improved market results without being relied on the analytics or developers.

KissMetrics (https://www.kissmetricshq.com/):

This is a behavior analytical tool which is designed for accessing information regarding customers and the way they interact with the product on the website. The knowledge about the way consumers interact with each feature referred by the company helps to improve consumer’s engagement and increase the conversation rates of the pages. The application allows creating A/B tests to watch the way changes made by the company in their website or the products are affecting the results to ensure that the right choices are made to reach the determined goals. The KissMetrics is effective to be used by marketers who are aiming for creating a proper marketing dashboard for improved understanding of the consumers.

The information given by the KissMetrics is effective to be used for increasing conversations for getting a higher customer engagement and to develop overall results of the marketing. The price is dependent on the number of events to be tracked by the company by using KissMetrics and the features to be used.

Google Analytics (https://analytics.google.com/analytics/web/):

The Google Analytics allows the company to track website traffic and identify from where the visitors are coming and the way they are informed about the website to visit, the extent of their time spent and what features they accessed and others.

In addition, the application allows integration with Google AdWords in order to help the companies analyze their campaign and events with better and deeper data. The key downside of the application is that it is complex in nature for defining as well as tracking a newer conversation.

Moreover, there is no other option for tracking individual actions of the consumer to understand the way they use the website. This application allows any marketers to easily track the marketing efforts made by them.

Piwik (https://piwik.pro/):

This is an entirely free and open source that is alternative to Google Analytics. The Piwik tracks the visits on the website and it allows creating customized reports where data are segmented by source of traffic, consumer’s geographic location, operating system and browser used and the way consumers remains engaged with the website.

Piwik is seen to be loaded with different features that include goals for tracking the success of the marketing campaigns; page overlay analytics, developing notes on the analysis of the data along with custom variables. It also offers a premium version in which a self-hosted website analytics suite is made especially for the purpose of the enterprise and the government who require keeping full privacy and compliance for the ownership of the data.

It is mainly useful for the small business, government, and large business enterprise. It is entirely free for use and requires no money even for installation.

Google Search Console (https://www.google.com/webmasters/):

In Google Search Console, the application enables the companies to analyze the organic search traffic from Google. This application shows the company which search terms are used by the consumers directly to get directed to view the website following the search made in the Google. It is seen that Google Search Console delivers more information in comparison to just clicks. It allows one to identify the number of times each term of a search are used, its CTR and the average position that is presented on the website.

This application is a great tool for the marketers who have the aim to gain increased traffic from the search engines on their website. The data that is represented on the Google Search Console is seen to help marketers in this purpose by letting them know which terms are used to deliver traffic to their websites. This results in an increase the SEM efforts by the marketers which assist them to multiply the traffic from the mentioned and related keywords.

This analytical tool helps to improve organic traffic and content of the website.

Moz Pro (https://moz.com/products/pro):

The Moz Pro is a search engine analytical tool that provides data which can help companies with their SEO efforts and improve traffic in the form of customers from the search engines. The application delivers data both regarding the competitor’s ratings on the search results and the analysis of links, keywords rankings, and its trends over the time.

It is a tool that is most prominent to be used by digital marketers and SEO professional who have the aim to improve business results by getting more traffic through search generation.

It can be effective to be used by the beginners as well as the professionals. The price of the application is flexible according to the needs.

SEMrush (https://www.semrush.com/):

The SEMrush is a marketing analytics tool which shows the things competitors of the company are doing in the online market to increase their sales over you. This application thus allows the companies to outrank the competitors in the results regarding search on the internet and it offers an easy and simple way of monitoring the competitor’s brand in different media accounts and others. It can also be used effectively by the companies to keep a track of their own brands.

It an analytical application which allows informing about the keywords being used by competitors to draw customers towards them to increase their website traffic compared to you. It also allows companies to analyze potential keywords and assess whether the advertisers who are present in the marketing are bidding on them and to what extent the bids are competitive in nature.

It is useful to those marketers who have the aim to increase website traffic for the company in comparison to the competitors and to spy on their competitors.

IMPORTANCE OF EDUCATIONAL MOBILE APPLICATIONS

In previous years, education was done more in a theoretical way without providing any form of examples or practical information regarding the lessons. This used to make the students feel bored as their doubts used to remain unexplained. The rise of educational mobile applications has changed the scenario as they have been able to provide practical information regarding the lessons through the use of audio-visual mode to the students. This has led to change the boring learning environment into interesting one letting the children feel driven towards learning their lessons with more interest.

Further, with the initiation of the educational mobile application, the students are now able to receive information about anything from anywhere they want.

There are various other benefits related to educational mobile applications which are as follows:

  • In schools, the lessons are taught within a certain allocated time and the teachers are available to solve the queries of the students for a brief period of time. However, in the case of mobile application, they offer information to the students regarding any subject round the clock. Thus, in this form of application, the learning is not time-bound and is rather relaxing for the students. In time-bound learning, the children are often found to get distracted because they feel bored as a result of continuous learning. However, mobile applications are available all the time and thus the students can learn their lessons accordingly as per their convenience.
  • The educational mobile applications are able to create an interactive learning environment for the students. The applications are developed to support students of all skill level and act as an effective aid in learning lessons through various forms of teaching methods like educational games, video tutorials, presentations, and others. The interactive learning framed through the mobile educational applications is effective to make the students become more independent in executing the learning process. The mobile applications are able to make the students become more engaged in learning as the attributes involved in them to deliver lessons to the children are enjoyable in nature.

Thus, the students out of enthusiasm effectively learn the lessons that have a greater impact on their memory to remember the lesson effectively.

  • The introduction of educational mobile applications has led the students to make a lower investment of time and money for buying study materials. This is because the applications have led the availability of e-books and online study materials more effectively within a click. The students who are unable to visit the library on time or in a regular manner are able to access any study material within a few clicks. The applications are also effective to allow the students to access a wider number of study materials and books for learning their lesson ensuring enriched learning process.
  • In the current state, the mobile has become a part and parcel of our lives and we rarely leave the mobile at home while going somewhere. Moreover, the use of mobile applications has now become a daily routine for us as we often use them for watching videos, playing games and others.

Thus, this way the educational applications have become a continuous companion for the students as it is available at any time and any place for the children to learn their lessons. The rise of the applications has not just confined education within the boundaries of the classroom but has allowed the students to take responsibility for their learning in their own hands. This is because just as the applications help the students to learn they also assist them in evaluating their own progress.

  • The mobile applications are one of the wisest choices for the children to use their free time. This is because the children can use their leisure time to learn something different or new through the assistance of the mobile applications along with guaranteed entertainment. The application is thus useful to divert the children’s mind from television and improperly using their leisure hours. Therefore, the mobile applications have been effective to prove their worthiness by helping students to use their leisure time in a productive way.
  • In the traditional classroom learning, it is quite impossible for a teacher to concentrate on each student and offer different learning style according to them. However, in the case of mobile application, they are seen to provide individually focused learning to the children. This is because the information and lessons are taught in the application of the same nature in different learning styles. The students using the application selects the learning style that best suits them and accordingly learns the lessons without hindrance.

Moreover, the teacher while teaching a lesson to 30-40 students in the class is not always possible for them to spend extra time on a single student to make them understand the facts through continuous repetition of the same information. This is because the other students may be feeling bored and lose concentration due to repetitive information. However, while using the educational application the study material can be repetitively heard by any students for any number of times until they have understood the fact entirely. Thus, the applications are useful in enriching the educational quality for the students.

  • The educational mobile applications are helpful in tracking the student’s progress. The track records of the students are required to be evaluated by the parents on a regular basis so that they can help them to resolve their weakness to get educated in a better way.
  • The applications are not only found to be effective in offering better learning but are also effective to let the students, as well as their parents, remain updated about important information regarding educational campuses. Thus, it offers them the opportunity to learn about important things going on in the campus which they would have missed otherwise due to distraction or lack of focus.

Therefore, it can be understood that education is no more a passive activity but is active in nature with the use of proper technological applications. The mentioned benefits are not only the facts to be considered as there are many things that are offered by them in helping students to learn effectively.

DISADVANTAGES OF DIGITAL MARKETING

The digital marketing has been able to open up an innovative and new vista for the world of marketing as it has eased the way in which traditional marketing could not have established.

However, there are few limitations faced by the digital marketing which required to be kept in mind by the marketers while using it so that the limitations does not pose a hindrance for the business operation.

The knowledge about the limitations and disadvantages related to digital marketing helps the marketers to avoid regret afterward its implementation.

Here, the various disadvantages that may be faced by using digital marketing are informed.

Limited access to the internet

The internet is the key source on which the digital marketing depends for its execution. Even in this modern era, there are many places where internet facility is unavailable or the connection is in a poor state. In such areas, digital marketing is unable to reach the information regarding the products that are being or to be sold in the market. Thus, in such remote areas digital marketing is functionless and by adopting this mode of marketing for such areas is going to create immense difficulty for the marketers to target and inform those customers who dwell in those places.

Therefore, it can be seen that digital marketing is a puppet in the hands of the internet and this is going to create a major problem for it but there is no way the marketers could escape from it. Thus, it is suggested that the marketers resolve this limitation require using other forms of traditional marketing in those areas apart from digital marketing to gain the target customers.

Increased competition

There is high completion between brands in the digital marketing. Thus, the customer while searches for a particular product on the internet they find an immense number of same goods that are being offered with the same marketing strategies which the customers wish to have from the products they usually purchase. This creates confusion among the customers as they cannot effectively identify between the brands which offer better yet cheap quality products.

Thus, out of confusion, the customers buy faulty products which do not give them determined satisfaction as wanted which results in them to develop lack of trust on various commercials being offered in the digital platform as they perceive it to be frauds. Further, in case the cost of the same quality goods varies then it is obvious that the consumers would buy the higher priced product as it is the psychology of the consumers that increased price provides better quality products.

Thus, the consumers also develop distrust over digital marketing as they may sometimes have to pay more for products which they can get with the same quality at a lower price.

Strategies may be copied

Piracy is the key limitation that is faced in digital marketing because it is seen that many of the other companies copy the same products and sells them at lower prices to the customers. The copying of picture is not a big deal in digital marketing but this act is going to create an adverse impact on the original products as their reputation will be lowered in the online market. Moreover, in the digital world, there are many hackers who copies and tracks the valuable strategies used by potential and big companies for marketing their products.

Thus, it becomes difficult for the companies to execute their business as due to theft they have to continuously make different strategies which may not always be successful like the one being used. Thus, the marketers require installing a proper security system so that their marketing strategies are not hacked.

Limited conversation and link with customers

The digital marketing is going to pose limitation for the marketers in executing communication with the target customers. This is because not all the target customers have knowledge regarding where to search for the products where they can directly communicate with the company’s staffs to resolve their queries. Further, customers without internet cannot be communicated about the new products and changes in the existing products through digital marketing thus limiting the communication scope.

Fewer interests of consumers

There are many consumers present in the current stage those prefers to buy physically as they think it is the only way they can judge the quality of the product bought. Thus, in this case, consumers show less interest in deriving information from digital marketing. Therefore, in this case, digital marketing fails to attract their target customers and experiences less traffic on the website.

Cash on delivery

The option for cash on delivery is a limitation for digital marketing as it does not always ensure the entire cash back method. This is going to create a hazard because there is not authenticated process which supports that the cash paid.

Negative feedback

A single negative post, comment or tweet on the feedback for the products is effective enough to create a bad name for the company in the market. This is going to lead the company to face a bad word-of-mouth in the market which is going to lower their reputation. The consumers would refrain to take services from the company with a negative image in the market.

Requires more investment at the initial stage

The companies require to pay finances for designing their websites that is going to be used by the company in presenting their products through digital marketing technique. The payment is usually more for the small business.

Security Issue

In internet or digital marketing, when the customer posts any query for getting information about online products the caution is that the company is not seen to offer all the accurate information required for the product. This is done so that any customer does not use it against them.

However, this lack of information due to security issues may not always fulfill the queries of the consumers due to which they avoid accessing products from online sites as a result of dissatisfaction.

ADVANTAGES OF DIGITAL MARKETING

Digital marketing involves the promotion of brands or products with the help of electronic media. The rise of digital marketing is seen to have opened wider areas to be explored in the marketplace.

There are various reasons for which digital marketing may be chosen and they are as follows:

  • Easy reach to target consumers

The key factor of digital marketing is that it allows the businesses to reach various ranges of different audiences with immediate effect and within less time. This is because presently many people are seen to spend most of their time searching on the websites. Thus, using this channel is going to help the markers to have an easy and quick reach to the target consumers within no time. Various online media are present that include Facebook, Twitter, WhatsApp, Instagram and others which can be used by the markers in the digital world to market their products with efficiency.

  • Direct Advertising

The direct marketing is essential as it is effective to attract as well as develop a wide customer base for the company. In digital marketing, marketers are allowed to execute direct advertising that helps them to create commercials that effectively develop awareness regarding the product to the customers. Thus, if the companies are able to take effective strategy and concept to represent their product through the digital world to the consumers they are going to gain market in the industry with the wider consumer base.

  • Lower cost involved

In the digital world, the marketers can able to save a considerable amount of cash in promoting their products through advertisement. This is because a large amount of monetary commitment is not required by digital marketing. Moreover, the cost of placing commercials on the websites is considerably lower than the amount required for placing an advertisement on television, radio, newspaper, and others. Further, many websites and profiles in business are available in digital marketing that offers to generate huge traffic for free. In this form of marketing, the marketers are able to spread the information about their products internationally without much cost.

  • Easier Brand Promotion

The development of the internet and technology has let the brand to take effective advantage of consumer’s cooperation and reach. Moreover, the presence of the internet allows the business to rise from the local and regional markets to the worldwide and nationwide marketplaces at a similar time.

  • Available 24 hours

The digital media is never seen to rest at any point in time thus the advertisement of the product placed by the company can be viewed by the consumers 24/7. This means that using the electronic mode is going to allow the reach of the commercial 24 hours 7 days a week and 365 days a year without fail. Thus, the advertisement of the product is also going to be in front of the target customers.

  • Building marketers’ careers

The digital marketing offers a greater opportunity to marketers in using digital strategies to increase their business. The strategy helps in the growth of the company that offers success to the marketers resulting in their career growth. Moreover, marketers in the digital world are seen to be able to interact with a wider number of customers that offer more experience to the marketers in tackling the product growth which adds to the carer growth of the individuals. This is because the experience acts as knowledge for carer growth.

  • Convince of the consumers

The consumers are seen to feel more convenient in digital marketing as they are able to buy the products they require online. This leads them to avoid the extra expenditure of time in going physically to the market to purchase and have products along with it reduces the time spend in marketing as the products are delivered right at the doorstep. Digital marketing is seen to reduce the distance for the customers who live in remote places to have modern products as digital marketing is seen to deliver the goods even in the remotes places. Thus, it is seen that a new opportunity is opened by digital marketing both for the company as well as the consumers as the retailers are able to easily connect with the consumers directly without hindrance.

  • Worldwide advertisement

The digital marketing has allowed advertisement of products in the global market without any barrier of geographical factors. Thus, this allows the company to have an effective scope in expanding their business to the world without much effort. Moreover, with the help of digital marketing, the companies who are located in remote places are also able to deliver and inform their products on a worldwide basis. Thus, this act allows each of the company to have an effective scope is informing about their features to all customers on a worldwide basis.

  • Perpetually display of an advertisement

The rise of digital marketing has led the consumers to be reached by the company at any time with no limitation of place or time. Thus, these perpetually displayed advertisements are seen to attract customers very much. However, the companies require to effectively manage the advertisement of the products on the page.

  • Bulk messages and emails

The internet has been seen to allow the companies to deliver a wide number of emails and messages to the target customers in bulk within a short span of time. This allows the companies to have the opportunity to reach a wider number of customers within a smaller time regarding the information about their products.

  • Simple measure

The marketers are able to know about whether or not their strategies are working by simply calculating the consumer response in the online mode. Thus, this allows the marketers to be able to change their strategies on time so that it does not hinder the company sales.

Moreover, digital marketing also helps the companies to have knowledge regarding the requirements and demands of the consumers according to which they change their products helping them to create effective consumer satisfaction.

These techniques help the company to avoid financial loss and gain an effective advantage in the market.

10 TIPS FOR SUCCESS IN JOB INTERVIEWS

The searching techniques of a job have changed as well as changes have happened in the labor market and the description of the jobs. The only thing that has remained stable over the years is the job interview.

The way to excel in a job interview is totally dependent on the way the candidate is going to represent them in front of the interviewer. The initial 30seconds of the job interview is the most vital thing to be considered because it to be remembered that the first impression is the last impression.

Therefore, to remain above the rest of the candidates the individuals who wish to excel in the interviews need to be active and extensively focused during this time. The key to excelling in an interview is to prepare at first, then to practice and lastly to perform.

Here are few of the then tips for being successful in job interviews:

Initial impression counts:
You need to have a happy face and greet your interviewers with a firm handshake. The key to showing you confidence is by maintaining direct eye contact with the interviewer and the contact need to be made in such a way that it shows respect as well as your determination and confidence to get the job.

In case you get a chance with the interviewers to walk to the interview room you need to initiate small talks while taking walks from the lobby to the interview room. The HR managers say that they need to be convinced by the candidates that they can sell themselves before selling products for the company.

Therefore, the key to excelling in the first impression in the first 30 min is very vital because in most cases it is seen that during this time the interviewer makers decision whether to further initiate talk with the candidate or not.

Preparation:
You need to read the job advertisement and the CV made by you before the interview. You require making an extensive research regarding the company to know about their performance and other vital details in the past years. This is because you may be asked the extent of knowledge you have regarding the company to show whether or not you are interested to work for them.

Therefore, extensive background knowledge about the company is a must. Moreover, it is also going to help you mention the proper amount for your salary when asked for in the interview process. This is beneficial as it would make to avoid making unwanted assumptions regarding your salary.

Avoid Waffling:
The key to excelling in the interview process is to show that you are confident and in order to do it you need to avoid waddling. This is because it may represent that you have lack of confidence to manage matters when they are suddenly put against you. In case a sudden question is put in front of you, be silent and take your time to confidently answer. This is because it is better to take a pause and answer rather than instantly speaking and regret it later.

Show why you should be hired:
The job advertisements are going to show a list of qualities that are required by the company for the particular candidates they are going to appoint in the mentioned job position in the advertisement. Thus, you required to have knowledge about the specification as well as the skill required to be efficient in the post for which the job advertisement is made.

Therefore, you required to be ready to represent your skills verbally by talking about how well you can manage order or have leadership skills. You require having in the least three key skills in which you are efficient at and require to relate why they are needed in the job position the company has advertised.

Positivity is required:
You interviewer are more oriented to think what experience it would be to work with you. Therefore, you need to avoid talking bad things about your previous company or colleagues at their back. Thus, you need to show the positive aspects of yourself and others to make the interviewer feel that they are going to enjoy working with you.

Body language:
The way you are talking with the interviewer is more noticed than what is said. You need to remember that you require avoiding folding arms and should not lean back or looking at the floor. You need to sit straight and maintain a proper eye contact with the interviewer. It is seen that many people lose their focus to maintain body language and think to answer questions in the interview at the same time. Thus, to avoid such hindrances you require preparing. You need to act professionally in nature and be dressed properly to show it along with your body language.

Always be prepared to face unexpected things:
In most cases, it is seen that interviewers mainly asks killer questions to the candidates to test their knowledge. Therefore, it is impossible for the candidate to plan for what they are going to face in the interview process.

Thus, you need to be prepared for such things and do not panic but you need to relax and be calm while tactically answering the questions. You need not lose your confidence while answering the questions because once you do you would more be like any other general person in front of the interviewer who is afraid of challenges.

Develop rapport:
The sense of energy along with smile and humor is the key to develop a rapport with the interviewer. This is because without developing rapport you cannot build in the unconscious mind of the interviewer that they need to accept you and process to think to appoint you. The rapport is important to make the interviewer feel relaxed and comfortable regarding you to make decisions.

Clarify doubts:
You require to clarify any doubts that may arise while interaction during the interview. You need to ask the interviewer at the end if they wish to know anything else regarding you. You require being brave to ask your interviewer if they like to get information from you regarding your success at the previous job.

Remember manners:
You need to tell your interviewer the reason behind why you are interested in getting appointed to the company as well as for the job position. You may ask for their business card and later drop a thank you message through the mail to explain how much you enjoyed to have interacted with them. You require to show how truly interested are you for the job. You need to take an opportunity in explain in details the vital advantages you may bring for the company.

TAPEWORMS IN HUMANS: SYMPTOMS, TREATMENT, & PREVENTION

Tapeworms are referred to the intestinal parasites which are shaped in the form of a tape which normally enters the body of the humans through food and water. Most of the individuals who are infected by tapeworm remain unaware as they experience symptoms which are normal in nature with other diseases. The tapeworm infection can be diagnosed with the help of blood tests where it is performed with the aim to find out the antibodies which caused the infection. The analysis of the stool is also a potential diagnostic way to identify tapeworm infection in humans.

The complications that may arise due to tapeworm infection in humans include cysticercoids. This happens when a human intakes a pork that is infected by tapeworm larvae or eggs. The larvae remain in the intestine of the human and infect its organs and tissues in the body which results to create lesions or cysts.  The tapeworm from the pork can also infect the nervous system of the humans and even affects the brain. This causes the individual to face a headache, seizures, vision problems, meningitis, and others. In the worst cases, the situation may be fatal for the individuals. The Echinococcus tapeworm enters the body where it larvae leave the intestine and guts and infects the lever in humans. This infection causes the development of large cysts that may provide pressure on the blood vessels creating issues in proper blood circulation.

The humans get infected by tapeworms by ingestion of eggs which enters the body through contaminated water, intake of contaminated food or during interaction with animals. The eggs of the tapeworm hatches and the larvae make way inside the gut of the humans where they spread an infection to different parts of the body. The intake of raw or uncooked fish or meat is also seen to be responsible for tapeworm infection in humans as the larvae cysts reach the intestine of the humans where they mature into adult tapeworms and infects the body. The adult tapeworm is able to live as long as 20 years and can length up to 50 feet. They attach themselves to the intestine walls and pass outside through the stool. The fleas or few kinds of beetles are seen to act as intermediate hosts for the tapeworm to help them transit from egg to adult stage. The fleas infect the food and the tapeworm is transmitted to the food which when taken in by the individual results them to get infected.

Symptoms:

The symptom that may appear for tapeworm infection is dependent on the type of tapeworm that has affected the individual. The common symptoms include abdominal pain, vomiting, general weakness, weight loss, diarrhoea, altered appetite, dizziness, the presence of larvae, eggs or segments of the tapeworm in stools and others.

Treatment:

The treatment of tapeworm larvae infection is much complicated in comparison to the treatment of adult tapeworm infection. This is because the adult tapeworm usually remains in the intestine whereas the larvae are seen to infect other parts of the body. The doctors usually prescribe oral medication for tapeworm infection in humans. This is because the drugs do not let the digestive system of the humans to absorb it and either they attack or dissolve the tapeworm to kill it. The doctor is probably to advise the individuals to take a laxative in order to help the tapeworm come out of the body through the stool. The individual can be given anti-emetic medication so that they do not vomit. This is because vomiting may make the person get reinfected by swallowing of the larvae of the tapeworm. The patient’s stool is going to be checked by the doctor several times within 1-3 months after the medication course.

In case the medications are taken according to the process it is 95% effective in resolving the infection. The infection by the tapeworm in the case is made outside of the intestine then the individual requirements to take anti-inflammatory medications to lower swelling that later develops into cysts. In case the patient is infected by life-threatening cysts in the vital organs then they require undergoing cyst surgery. This is because removal of cysts causes a destruction of the larvae of the tapeworm which helps the individuals to become normal.

Prevention:

In order to prevent tapeworm infection following activities are to be followed:

  • The animal and human wastes are to be properly treated and disposed of so that health hazards like tapeworms are removed. The humans require making sure that no wastes or excreta reaches the freshwater lakes where farming of fish is done. The humans require making sure that the animals are properly taken care so that they do not come into contact with eggs of the tapeworm.
  • The meat to be consumed by the individuals requires to be effectively inspected to make sure if it is fit for intake so that no tapeworm infection may be caused by consuming it. The infection from the meat can also be prevented by the humans by properly cooking it so that it is overall cooked and none of the parts is left raw. It can be ensured by cooking the food at the minimum of 66ºC thoroughly to kill any larvae or eggs of the tapeworm. The humans require avoiding eating raw meat or fish in order to prevent themselves from tapeworm infection. The freezing of meat or fish below -10ºC for the minimum of 48 hours also helps to kill eggs and larvae of the tapeworm making it safe for consumption. The experts inform that eating sushi is safe if it has been frozen before intake.
  • The humans require taking care of personal hygiene to prevent tapeworm infection. The individuals require following certain vital steps to make sure the food they eat is free from tapeworm or any other infectious parasites. They need to thoroughly wash their hands before and after preparation of the food. They also need to wash their hands after using the toilet and even before eating.
  • The humans require making sure that they avoid contact with animals who are found to be infected by tapeworm and keep the children away from such animals. Further, they need to make sure they wash their hands properly with soap and water after coming in contact with infected animals so as to prevent the spreading of the infection. The animals are to be given medication and de-wormed regularly so as to prevent tapeworm infection.
  • There are certain parts in specific countries where sanitation practices are poorly maintained resulting in higher risk among individuals to be infected by the tapeworm. Thus, such areas and parts are to be avoided by individuals in order to protect themselves from getting infected by the tapeworm.

DIABETES AND ITS SYMPTOMS

Diabetes is mainly referred as diabetes mellitus which is the condition in where glucose level of the body is increased either due to excessive production of glucose or inadequacy of the body cells to use insulin. There are two types of diabetes mellitus that is type-1 and type-2.  The exact cause of type-1 or type-2 diabetes is not properly known. It is assumed to be possibly caused by genetic factors or exposure to environmental factors.

In type-1 diabetes, the immune system of the body which normally fights the viruses and bacteria are seemed to have mistakenly destroyed the insulin-producing beta cell in the pancreas. In type-2 diabetes, the glucose does not enter the cells of the body to produce energy and instead they build up in the blood resulting in an elevated sugar level in the blood. The beat cells present in the islets of Langerhans of the pancreas goes on producing more insulin however, they eventually become impaired and are unable to produce an effective amount of insulin required to meet the demands of the body.

The risk factor related to type-1 diabetes is family history in which the individual likely suffers from diabetes if their previous generation has been affected by it. This is because certain genes which are responsible for increasing the risk of type-1 diabetes may be transferred from the previous to the present generation posing risk for them to develop the metabolic disorder.

The person who has increased amount of weight can be perceived to be under risk of developing type-2 diabetes. This is because an increased amount of weight means increased fatty tissues are present in the body which may make the cells in the body to face hindrance in using insulin properly due to increased deposition of fat. The lack of physical activity also results in risk for individuals to develop type-2 diabetes because inactivity results in the body to be incapable of using glucose in the form of energy. Thus, an increased amount of glucose is deposited in the bloodstream resulting in a diabetic condition of the individual. The family history like the type-1 diabetes is also seen to be a potential reason for causing type-2 diabetes. The women who have the polycystic ovarian condition are also reported to be prone to be affected by diabetes.

The diabetes results individuals to face heart damage resulting them face coronary heart diseases, stroke, narrowing of arteries and others. The presence of excess amount of sugar in the blood is also seen to cause injury to the blood vessels of the body causing the unnourished nerve cells. This creates neuropathy as proper blood flow required for enriched nerve vessels are not present. Diabetes also causes the development of kidney damage known as neuropathy. This is because the increased amount of glucose in the body causes damage to the delicate filtering systems present in the kidney that is lined by millions of tiny capillaries.

The common symptoms which are involved with type-1 and type-2 diabetes are the following:

  • Fatigue and hunger: The body is able to convert foods that individuals eat into the effective amount of glucose which the cells in the body use as the mode of energy to work. However, the cells also require insulin for bringing in glucose. Thus, if the body is incapable to make an effective amount of glucose such as faced by individuals suffering from any type of diabetes the cells in their body cannot get enough amount of glucose. This result the cells to face lack of energy which makes the individual hungry and tried.
  • Peeing often: An average person usually pees 4-7 times in a day however people with diabetes have to pee more times. This is because the body is able to absorb glucose when it goes through the kidney but diabetic people have more blood sugar level due to which the kidneys are not able to reabsorb the glucose. This is seen to cause increased production of urine by the body making the person pee frequently as the fluids are no more reabsorbed in the body.
  • Dry skin: Since the body loses an excess amount of water due to frequently peeing it makes the body dehydrated and less moisture is found in the body. This makes the person have itchy and dry skin and even makes the person become thirsty more often.
  • Blurred vision: The changing fluids in the body of the diabetic patients may create swelling of the lens in the eye. This results from them to change share and makes the person lose the ability to properly focus resulting them to develop blurred vision.
  • Hearing issues: The individuals suffering from diabetes can also face problems related to hearing as proper nerve signalling of the body is not maintained.

The other symptoms which are related to type-2 diabetes are as follows:

  • Yeast infection: The yeast is seen to feed on glucose and thus having an excessive amount of glucose helps them to thrive effectively. This form of infections is seen to grow in the warmer and most areas of the skin such as between toes and fingers, under sex organs, breast and others.
  • Slow healing: The high level of glucose in the blood among the diabetes patients often negatively affects the nerves and this leads towards poor circulation of blood over the body making it hard to reach places where blood is required repairing the damaged tissues. Thus, this results in the development of long-lasting sores and wounds among the diabetic individuals. The slow healing sometimes results to create a serious condition in which legs are an amputee.
  • Numbness: Diabetes results in diabetic neuropathy that damages the nerve cells which sends signals to the body from the brain. As a result, the diabetic person feels numbness in feet and hands as proper signals are not transferred by the damaged nerve cells.

The other symptoms related with type-1 diabetes are as follows:

  • Weight loss: The people suffering from diabetes have insufficient insulin in their body which prevents the body from getting an effective amount of glucose to be used as energy. As a result, the body initiates to burn muscle and stored fat to avail energy creating a reduction in the overall body weight.
  • Pancreatitis: The diabetic patients are prone to develop pancreatitis which is inflammation and swelling of the pancreas resulting in individuals to feel nausea and vomiting.

Thus, the person requires to keep knowledge regarding the symptoms mentioned related to diabetes so that they can take early steps to visit a doctor for a check up so as to control the disorder effectively.  The diabetes is not curable but can be controlled effectively with an early medical intervention which is going to help individuals live their life normally.

DIFFERENCE BETWEEN RED AND WHITE BLOOD CELLS

In a human body, there are three major functions of the blood that includes regulation, transportation, and protection. The blood is made up of three types of cells that involve red blood cells, white blood cells, and blood platelets. In here the difference between the red blood cells and the white blood cells are to be identified.

Structure of Red blood cells (RBCs):

The red blood cells (RBCs) are uniquely structured. They are oval and biconvex in shape which is flexible in nature. The oval biconvex disc shape helps the RBCs to have increased surface area in comparison to the volume ratio of the extremely smaller cells enabling carbon dioxide and oxygen to be diffused across the plasma membrane of the red blood cell easily.

The RBCS lacks the nucleus and has no mitochondria or endoplasmic reticulum. This helps them to carry an increased amount of oxygenated blood and haemoglobin as well as helps it to form a disc-shaped structure that helps it ineffective diffusion with ease.

There are enzymes present in the RBCs which allow them to produce a small amount of ATP from the glucose in the form of energy.

The most important structural part of the RBCs is haemoglobin. The Haemoglobin is a molecule which is responsible for carrying oxygen by the RBCs. It helps the RBCs to develop a red colour.

The haemoglobin consists of heme and globin. The formation of heme occurs when the succinyl-CoA effectively binds with glycine in order to form pryrole molecule. The four of the produced pyrrole molecules are combined together to form protoporphyrin IX that helps to bind the iron with the heme molecules. The globin is seen to be a polypeptide chain. During the combination of the heme and globin molecule, a haemoglobin chain is formed. There are slight variations in the chains formed and they are as per designated as alpha, beta, gamma and delta chains.

In order to form the final haemoglobin, four of the chains are required to be combined. The most common form of haemoglobin in a human body is haemoglobin A which is formed by a combination of two alpha and beta chains. Each of the molecules of iron is seen to bind with one of the molecule of oxygen which consists of two atoms of oxygen. In a single haemoglobin chain, there is one iron atom and four haemoglobin chains.

Thus, each of the haemoglobin chains is able to carry a total of eight oxygen atoms. In each 100mm of blood, it consists of 15g of haemoglobin apart from other blood components.

Structure of White Blood cells:

The white blood cells are components of the blood which protects the body from any infectious agents. The WBCs are also known as leucocytes and these are originated from the bone marrow and are circulated through the lymph and blood system. They can be granulocyte or agranulocyte and they migrate from the blood vessels to the tissues of the body. There are three types of granulocytes that include:

Neutrophils: The neutrophils contain a single nucleus which consists of multiple lobes. They are the most abundant number of granulocytes present in the blood. They are found to be chemically attracted to the bacteria and they migrate through tissues to reach the infection site. They are phagocytic in nature and engulf the bacteria or the target cell for destroying it. During their release in the blood, they also act as lysosomes for digesting cellular macromolecules and are destroyed in the process.

Basophils: They are the least in the number found in the blood. The Basophils have a multi-lobed nucleus and contain heparin and histamine in their granules. The heparin is essential to keep the consistency of the blood so that it does not clot. The histamine acts to dilate the blood vessels which results to increase the permeability of the blood capillaries. This helps in increasing the flow of blood that assists in transporting leucocytes in the infected areas. They are also responsible for creating a response to an allergic reaction in the body.

Esonophils: The Eosinophils contain the double-lobed nucleus and due to their structure they appear as u-shaped in the smears of the blood. These are found in the connective tissues of the intestine and the stomach. They are also phagocytic in nature and they primary target is antigen-antibody complexes which are formed when the antibodies bonds with the antigens for identifying the substance to be eliminated and destroyed. They are seen to become more active during the allergic reaction and parasitic infection.

Agranulocytes have no granules and contain a larger nucleus than the granulocytes. There are mainly two types of agranulocytes:

Lymphocytes: The lymphocytes are the next common form of WBC after neutrophil to be present in the blood. They are spherical in shape and contains a very little amount of cytoplasm and a large nucleus. The lymphocytes are of three types that include natural killer cells, T cells and B cells. The natural killer cells perform to offer non-specific immunity whereas the T cells and B cells offer specific immunity to the body.

Monocytes: The monocytes are the largest form of white blood cells present in the body. They consist of a single and large nucleus which is varied in shape but most often they appear in the shape of a kidney. They are migrated to the tissues from the blood where they develop into dendritic cells and macrophages. The macrophages are phagocytic in nature and are large cells which are present within the tissues. The dendritic cells are seen to be found at places where the tissues come into contact with the antigens transported from the external environment such as the skin, lungs, gastrointestinal tract and others. The dendritic cells are seen to primarily send antigenic information to the lymph organs and lymph nodes which helps in immunity development against the antigen. The dendritic cells are named so because they are similar in appearance with the dendrites of the nerve cells.

Comparison chart between Red Blood Cells (RBCs) and White Blood Cells (WBCs)

Red Blood Cells (RBCs)

White Blood Cells (WBCs)

They are named as Erythrocytes. They are named as Leucocytes
They are disc-shaped and biconcave in nature They are irregular in shape
Size ranges from 6-8µm diameter Size ranged from the 7-12µm diameter
The lifespan of RBCs is 120 days The lifespan of WBCs ranges from 4 to 30 days
Mature cells do not have nucleus Mature cells has a large central nucleus
They are red in colour They are colourless
RBCs are mainly produced from the bone marrow WBCs are produced from lymph nodes, red bone marrow, spleen, and others
Low RBC count is known as Anaemia Low WEB count is called Leukopenia
They help to transport oxygen and carbon dioxide to and from the blood. They mainly help to develop the body’s immunity system so that the infections are effectively fought.

TOP 10 GREATEST FOOTBALL TEAMS OF ALL TIME

There are various teams in the world who have proved how to play football professionally and with a passion so that the game becomes life. The nature of playing the football by the teams has made many people understand why the game has so much emotion in it. However, there are only a few teams who have the efficiency to dominate the game in a beautiful manner.

I am picking such 10 best football team of all times according to me who are invincible in this game and no one ever could have played such well to me fall in love with the game.

  • Brazil National Football Team

In the heat of each of the football lover, one cannot replace the immense respect and love for this team when they clinched the world cup. Nobody could ever tell that they are later going to create history in the football by winning the most number of trophies in the FIFA World Cup. They won in 1958 followed by 1962, 1970, 1994 and 2002. They have recorded victories to their names with 73 wins in 109 matches they played. They are the only team in the history of world cup editions who have no need of playoffs during the game. They gave us the most talented and one of the forward attacking mid-fielders of all time whom we know by the name Pele.

  • Barcelona:

In 2008, my old favorite Pep Guardiola took over managing Barcelona who made the team for the next three years to play football in such a mesmerizing way that every audience in Spain, as well as people all over the world, fell in love with the team. The coach was seen to implement the playing style of famous La Masia in the team which made every player act in an attacking mode with the subjugation of their personal flamboyance for the best performance of the team. The playing style was named as Tiki-Taka in which the players were made to know that the opponents are unable to score if they never get the ball.

Thus, under the supervision of the manager, the team became proud of themselves regarding the way to pass the ball as they adopted lazy yet elegance way along with absurd ease to play the game that the opponents felt like looking silly to chase the ball. This way the team members took advantage of the situation and scored goals after goals to become the most loved football team.

  • Manchester United

The Manchester United in the last quarter of the century can be regarded as the most efficient and valuable team in showing how football is played in a natural way. They have even become the best teams in the football in 1999 and 2008. They have 13 Premier League titles allocated to their names in 20 seasons. The main reason for the success of the team is Sir Alex whose legendary coaching led the team member to score swiftly without much hindrance or fear of losing the game. It was seen that during the time of Sir Alex the midfield was gathered by flying wingers whose best of attack was defense.

  • Arsenal

How can one miss a team so popular during the 2003-04 tenure when they won the Premier League title remaining unbeaten with 26 wins, 12 draws and 0 losses. They became the second most team to do such an act after Preston North End in 1888-89. The bright future of the team began in 1996 when Bertie Mee was appointed the manager of the team who led them to won their first victory in the form of Inter-Cities Fairs Cup. Then began their journey to victory which followed till 2005-06 when they became the first ever team of London to reach the UEFA Champions League by defeating the mighty Barcelona.

  • Liverpool

The Liverpool FC is known to be the ninth highest earner in football in the world in the year 2016-17 who earned annual revenue of €424.2 million. The club is seen to have an extensive rivalry with the Everton and Manchester United. From the birth of the team they have shown immense performance in playing football and during the 1970s they c[-gave player like Bill Shankly and in 1980s Bob Paisley who made the club to win 11 titles in League and 7 trophies in Europe.

  • AC Milan

AC Milan is the top football club in Italy who through their dedication showed how the game is played to get a victory. They hold joint records for three times winning International Cups and one time winning FIFA Club World Cup, seven European League Titles. They are deemed to be the second-most successful football club in series A along with their arch local rivals Juventus and Internazionale. The club has also won five Coppa Italia titles and seven Supercoppa Italiana titles.

  • France National Football Team

In 1998 and 2000, who could ever forget the legendary Zidane winning world cup for the team. The team also gave the football classy players like the Thurman, Vieira, Henry, and others who showed how to dominate the game in a fantastic way all across the world as well as in Europe. In 1998, they defeated the mighty Brazil team with their fabulous gameplay. The ball was played creatively in a way so that they reach the target attacking midfielder Zidane who made it to the goals with the help of others.

  • Real Madrid

It is regarded as one of the best teams in football because who could have given us such an unmatched brilliant player like Alfredo di Stefano. They also gave us the famous and immortal “Galloping Major” the Ferenc Puskas who made the team to show the legendary way to play football. In 2017, they became famous for becoming the famous club to win Champions League in back to back sessions.

  • Chelsea FC

They won the First Division Cup in the 1955 and in the last decade they won various titles for the clubs. They won 23 trophies till 1997 and in total the team has 28 major trophies to its name. In 2018, they are reported by the Forbes magazine the seventh most valuable team and in 2016-17 they became eight most teams to have highest-earning in football.

  • Spain National Football Team

They are the eighth national team who has crowned the FIFA World Cup in 2010 by defeating the Netherlands in the game. The team by doing show became the first European team to clinch the title. They also have Euro2008 and Euro 2012 tiles to their name which they got by defeating the mighty Germany and Italy.